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A phone isn't a great Valentine's Day gift

Recently, the news cycle found itself repeating a similar story: Here's a mid-range smartphone that happens to be red -- and it's just in time for Valentine's Day! At least one company even had a V-Day giveaway to promote, alongside that brand new red phone. Even Motorola got in on the fun, discounting one of its Google Pixel XL repair parts to promote the "holiday".

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Promotions aren't anything new for the smartphone market, and holidays are an easy way to market something. If a lot of people are going to be talking about Valentine's Day for the next week or so, then why not just promote a phone at the same time? And let's face it, offering a red phone makes it really easy to jump on that particular Valentine's bandwagon.

But does it actually matter?

The business side of things is what I outlined above. Valentine's Day is going to be a keyword for a short period of time, so why not try to use it as a means to promote a red phone and a brand? Nothing wrong with that, of course.

The sensible side has to ask if a smartphone is a good gift for a loved one in general, but especially on Valentine's Day. Phones (and other devices, like tablets) are definitely gift-able -- just look at the end-of-year holiday season -- but one could make an argument that Valentine's Day maybe isn't the perfect time to offer up a phone to the significant other in one's life.

I saw that sentiment throughout the day yesterday, as people made fun of the V-Day promotions. Even in the articles talking about the promotions, the cynicism was clear as day. I'd agree that it should be. I don't think a Google Pixel XL LCD screen replacement is a solid V-Day gift. Kind of silly, really.



Valentine's Day gift
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