Recently, the news cycle found itself repeating a similar story: Here's a mid-range smartphone that happens to be red -- and it's just in time for Valentine's Day! At least one company even had a V-Day giveaway to promote, alongside that brand new red phone. Even Motorola got in on the fun, discounting one of its Google Pixel XL repair parts to promote the "holiday".
Promotions aren't anything new for the smartphone market, and holidays are an easy way to market something. If a lot of people are going to be talking about Valentine's Day for the next week or so, then why not just promote a phone at the same time? And let's face it, offering a red phone makes it really easy to jump on that particular Valentine's bandwagon.
But does it actually matter?
The business side of things is what I outlined above. Valentine's Day is going to be a keyword for a short period of time, so why not try to use it as a means to promote a red phone and a brand? Nothing wrong with that, of course.
The sensible side has to ask if a smartphone is a good gift for a loved one in general, but especially on Valentine's Day. Phones (and other devices, like tablets) are definitely gift-able -- just look at the end-of-year holiday season -- but one could make an argument that Valentine's Day maybe isn't the perfect time to offer up a phone to the significant other in one's life.
I saw that sentiment throughout the day yesterday, as people made fun of the V-Day promotions. Even in the articles talking about the promotions, the cynicism was clear as day. I'd agree that it should be. I don't think a Google Pixel XL LCD screen replacement is a solid V-Day gift. Kind of silly, really.